February 9, 2026
While AI dominated the 2026 Super Bowl advertising spots, healthcare organizations also made a solid showing. We’ve collected the nationwide healthcare advertisers for you here along with an analysis of the trends.
Trends from the 2026 Super Bowl Healthcare Ads
GLP-1 Weight Loss Drugs
Five out of 6 healthcare ads in the 2026 Super Bowl advertised products from pharmaceutical companies or digital, direct-to-consumer pharmacy services. Three of those (Ro, Wegovy, and Hims & Hers) were from companies promoting GLP-1 weight loss drugs.
Celebrity and Athlete Endorsements
Five out of 6 (there’s that number again!) ads featured celebrity and athlete endorsements including Serena Williams, Kenan Thompson, Rob Gronkowski, Sofia Vergara, Mike Tyson, and more. Only the ad from Hims & Hers relied exclusively on non-celebrity actors, although the ad was voiced-over by Common.
Humor as Trojan Horse
Several advertisers broke away from the traditional somber tone of healthcare advertising and employed a comedic tone to draw attention from viewers. The Novartis “Relax your tight end” double-entendre utilized this strategy most effectively.
Watch the 2026 Super Bowl Healthcare Ads
Ro’s “Healthier on Ro” Spot
Creative: In-House Team
Production: Young Hero
Celebrity Endorsement(s): Serena Williams
Wegovy’s “A New Way” Spot
Creative: M+C Saatchi
Production: O Positive
Celebrity Endorsement(s): Kenan Thompson, DJ Khaled, Danielle Brooks, Ana Gasteyer, John C. Reilly and Danny Trejo
Novartis’ “Relax your tight end” Spot
Creative: Fallon
Production: PRETTYBIRD US
Celebrity Endorsement(s): Rob Gronkowski, Greg Olsen, Tony Gonzalez, Delanie Walker and Vernon Davis
Hims & Hers’ “Rich People Live Longer” Spot
Creative: Ways & Means
Production: Ways & Means
Celebrity Endorsement(s): Common
Boehringer’s “Mission: Detect the SOS” Spot
Creative: DNA Communications
Production: Unknown
Celebrity Endorsement(s): Octavia Spencer and Sofía Vergara
MAHA Alliance’s “Eat Real Food” Spot
Creative: Peter Arnell
Production: Peter Arnell
Celebrity Endorsement(s): Mike Tyson
About the Author
Court Wakefield is the founder and editor of Brand Rounds Magazine. Court is a healthcare marketing executive with two decades experience leading brands through periods of high-stakes change.
